Social Media for Seniors by Studio Visual Steps

After a stint in consultancy, she was offered the role at Red & Yellow. She stayed there for the next decade, working her way up to general manager of Africa. “I was actually convinced that I was going to become a doctor and, well, the universe had other ideas for me,” she adds, explaining that she abandoned her medical degree in the third year to study finance while simultaneously taking up a part-time job at an agency, Creative Council.

Maharaj’s own marketing career began “by chance”, she says. “So I understood the real world impact of practical experience and how that translated into the industry.” “I had learnt everything that I knew on the job and I refined my skills and knowledge with formal qualifications,” Maharaj says. Most of the campus is set up like a studio, with very few formal classrooms. This success is, in part, due to the industry-focused pedagogy of the school. “A lot of our alumni have gone on to become giants in the industry and they also stay actively involved,” Maharaj says. “Things like being able to create or to innovate will always be inherently human” Students typically go on to become copywriters, UX and UI designers, marketing or brand managers, creative directors, art directors and social media managers, among others. Red & Yellow boasts an 87% graduate employability rate. The demand for creative skills remains high in South Africa. The school offers on-campus education, online tuition and qualifications, and corporate training for businesses. Popular courses at the business school include digital marketing and visual communications, as well as trend-led short programs such as “Designing in the Metaverse”. “Even as many of the hard skills become automated, things like being able to create or to innovate will always be inherently human,” Maharaj adds.īased in Cape Town, Red & Yellow remains relevant by staying ahead of the curve and planning for future trends, Maharaj explains, as well as entrenching the development of the skills that ChatGPT has yet to master into its curriculum – like problem solving and critical thinking. Thus, Red & Yellow, which describes itself as Africa’s leading creative business school, focuses on developing exactly that in its students. “As the line between the physical and the digital world disappears, it’s clear to me that the one thing that cannot be replaced is creative thinking.”

But, unlike some, Maharaj isn’t fazed by this. “We’re all shaking because the robots are coming to take our jobs,” says Verusha Maharaj, managing director of Red & Yellow Creative School of Business.

Social Media for Seniors by Studio Visual Steps